Whether you are an entrepreneur and small business, freelancer of a Startup, having a physical business address is something that can professionalise your image and give your customers confidence in your business.
On the other hand, not having a physical business address on your website, could really be hurting your business. This does not include a PO Box address or addresses with ‘Suite Number’ in them (which some virtual office provides only offer)
Why have a Physical Business Address:
1. Trust and Confidence:
Potential customers will be discouraged away from businesses that provide no contact address. No matter what type of business you are in, being able to present potential clients with a physical address, at which they can contact you, will help your business build both trust and credibility.
2. SEO Reasons:
If your website has no business address listed, you don’t have much chance of being found on a Google search.
For example, if your business is website design and if a potential customer were to search for ‘website design Dublin’ on Google, your site has little or no chance of appearing in the top pages. Only website design businesses with an address in Dublin will appear in this search. More importantly, your business won’t show up on Google Maps, which is becoming more prominent on the top of Google page for local business searches.
3. Personal Privacy:
Using your home address for your business, there are both privacy and security issues, especially if you are listing your home address online. Using your home address also doesn’t look professional, plus if your renting your home, landlords don’t allow their address to be listed for business. Having a separate address for your business takes away these privacy and security issues.
4. A Place to meet clients:
Most of us communicate with our clients online or by phone. While it is feasible to meet them at their place of work or a coffee shop, having a physical business address, will allow you to invite them to your ‘place of work’ again supporting your credibility and professional image.
If actually renting a physical office space, isn’t your thing or within your budget, that’s ok. In Dublin at the moment, there are so many different variations of an office, such as Co-Working Space – which is a shared working environment, in which people work together from various organisations; Serviced Offices – provide fully equipped/ready to go office space and Virtual Office Services – which provides business address services and mail forwarding, without providing dedicated office space.